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40% increase in apartment sales in Brazil.

40% increase in apartment sales in Brazil.

Since its launch in January 2020, more than 125,000 documents have been submitted digitally — and counting. MRV became the first construction company in Brazil to sell a property entirely online.

Since its launch in January 2020, more than 125,000 documents have been submitted digitally — and counting. MRV became the first construction company in Brazil to sell a property entirely online.

Client

MRV & Co

Year

2020

Timeframe

16 Months

Client

MRV & Co

Year

2020

Timeframe

16 Months

Client

MRV & Co

Year

2020

Timeframe

16 Months

MRV: The largest construction company in Latin America

MRV: The largest construction company in Latin America

MRV: The largest construction company in Latin America

A leader in residential construction in Latin America, with operations in over 160 Brazilian cities across 22 states, MRV has already delivered more than 500,000 homes to Brazilians.

Problem

Problem

Problem

Before the digital transformation, MRV’s sales relied on manual processes – document analysis, slow proposals, and agents managing every step. This model limited scalability and prevented MRV from moving toward an agile sales approach.

Soluction

Soluction

Soluction

MRV Commercial Platform. Whether through a self-service experience, a hybrid approach, or assistance from an agent, customers can run real-time simulations and receive credit analysis within minutes. The intelligence that was once limited to sales managers is now in everyone’s hands.

Mission

Mission

Mission

Makethefirst100%digitalpropertysaleinBrazil.

Makethefirst100%digitalpropertysaleinBrazil.

Makethefirst100%digitalpropertysaleinBrazil.

Design Principles

Design Principles

Building relationships with people through emotional attributes.

Building relationships with people through emotional attributes.

Building relationships with people through emotional attributes.

We defined essential attributes to guide the interaction journey with the product — simplicity, transparency with clear communication, and excitement to share the joy of buying a home.

Continuous Discovery

Continuous Discovery

For many Brazilians, buying a home is the biggest purchase of their lives.

For many Brazilians, buying a home is the biggest purchase of their lives.

For many Brazilians, buying a home is the biggest purchase of their lives.

Bringing that experience into the digital world required a multidisciplinary effort that transformed processes across the company’s main areas. Through the MESA method, we discovered our unified journey and created the MRV Housing Platform.

Design Leadership

Design Leadership

A team that knows and communicates with each other becomes consistent and takes the lead.

A team that knows and communicates with each other becomes consistent and takes the lead.

A team that knows and communicates with each other becomes consistent and takes the lead.

With simple, straightforward ceremonies, a community began to form – and projects like Foundation (MRV’s Design System), the Design Chapter, the Illustration System, user listening and learning sessions, and Cineminha Hotjar were created. Not only did internal designers connect and grow stronger, but we also brought all consulting partners closer together.

Commercial Platform

Commercial Platform

A 100% digital experience that the whole family can enjoy together from their living room.

A 100% digital experience that the whole family can enjoy together from their living room.

A 100% digital experience that the whole family can enjoy together from their living room.

Whether through a self-service flow, a hybrid experience, or assisted by an agent, customers can run real-time simulations and receive credit analysis within minutes. The intelligence once limited to sales managers is now in everyone’s hands.

Services

Services

Services

I started the project as Design Lead, but I also helped organize the company’s design processes, introduced the concept of a Design System, and structured its initial implementation and governance. After some time, I took on the role of Head of Design at Igma, contributing to the training of MRV’s Head of Design, onboarding processes, junior designer training, and product documentation.

I started the project as Design Lead, but I also helped organize the company’s design processes, introduced the concept of a Design System, and structured its initial implementation and governance. After some time, I took on the role of Head of Design at Igma, contributing to the training of MRV’s Head of Design, onboarding processes, junior designer training, and product documentation.

Service design

Service design

Information architecture

Information architecture

Product design

Product design

UX research

UX research

Design lead

Design lead

DesignOps

DesignOps

Concept UI

Concept UI

Mentoring

Mentoring

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