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Digital efficiency in both user experience and operations.

Digital efficiency in both user experience and operations.

Hundreds of online requests for sports facility reservations — 100% accessible and managed in real time — combined with management of event blockouts and medical check validations. A lot of great progress in just six months.

Hundreds of online requests for sports facility reservations — 100% accessible and managed in real time — combined with management of event blockouts and medical check validations. A lot of great progress in just six months.

Link

mercadolivrearenapacaembu.com

mercadolivrearenapacaembu.com

mercadolivrearenapacaembu.com

Client

Mercado Livre Arena Pacaembu

Year

2025

Timeframe

WIP

Link

mercadolivrearenapacaembu.com

mercadolivrearenapacaembu.com

mercadolivrearenapacaembu.com

Client

Mercado Livre Arena Pacaembu

Year

2025

Timeframe

WIP

Link

mercadolivrearenapacaembu.com

mercadolivrearenapacaembu.com

mercadolivrearenapacaembu.com

Client

Mercado Livre Arena Pacaembu

Year

2025

Timeframe

WIP

Mercado Livre Arena Pacaembu

Mercado Livre Arena Pacaembu

Mercado Livre Arena Pacaembu

Inaugurated on April 27, 1940, Mercado Livre Arena Pacaembu was designed to be the most modern stadium in Latin America. Located in the heart of São Paulo, the arena has become an important hub for entertainment, sports, and culture, further enhancing the city’s central region.

Problem

Problem

Problem

Following the largest naming rights agreement in Brazil, the Mercado Livre Arena Pacaembu needed to create a way to build relationships with its audience and manage access to all areas of the complex.

Soluction

Soluction

Soluction

A digital platform was created – led by a service and relationship app for users, an informational and promotional website, a management dashboard with CMS, and an API that powers and centralises everything.

Mission

Mission

Mission

Makeaccesstothecomplex,itsactivities,andeventssimpleandefficient.

Makeaccesstothecomplex,itsactivities,andeventssimpleandefficient.

Makeaccesstothecomplex,itsactivities,andeventssimpleandefficient.

Design Principles

Design Principles

Democratic, plural, and accessible.

Democratic, plural, and accessible.

Democratic, plural, and accessible.

With these pillars, we developed a unique journey supported by complementary channels that meet different layers of the complex’s audience needs. Universal values guide both the tools available to the public and those used by management teams.

Design Leadership

Design Leadership

From strategy to craft, as Design and Product Lead.

From strategy to craft, as Design and Product Lead.

From strategy to craft, as Design and Product Lead.

Leading by example. Responsible for product definition, information architecture, design processes, visual direction, and topic prioritisation – balancing business goals, user needs, strategic alignment, and technical scalability across different stakeholders.

Schedule and Block Management

Schedule and Block Management

Hundreds of requests for sports facility reservations.

Hundreds of requests for sports facility reservations.

Hundreds of requests for sports facility reservations.

Track and manage bookings while simultaneously handling cross-management of blockouts for major events — all with automated communication and refunds. A solution for some of the most critical processes in the complex’s management.

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